About Us

Founded in December 2025, Up the Block NYC is an online-only destination built on obsession, experience, and chaotic curation done right.

Up the Block NYC was founded by Pasquale Acciarino Jr., CPA — a lifelong collector, entrepreneur, and student of culture who has been buying, selling, trading, and reinvesting since the age of 12. What started as hitting on drops, reinvesting every dollar, and living inside sneaker culture evolved into a platform designed to be the only store you ever need to shop.

The origin story is real. At 12 years old, after seeing a Nike tweet announcing the release, Pasquale hit on the Nike Air Yeezy 2 “Red October” directly on the Nike app. That moment wasn’t just luck — it was the spark. Explaining to two immigrant parents why a pair of red sneakers was worth ten times more than retail took selling them for straight cash to make it click. That flip funded the next buy, then the next, then years of reinvestment. Sneakers in bulk. Clothing. Trades. Events. Obsession. No shortcuts.

Fast forward more than 13 years of collecting, reselling, and curating, and Up the Block NYC is the product of that lived experience.

CHAOTIC CURATION, INTENTIONAL TASTE

Up the Block NYC operates on chaotic curation — by design.

You’ll find everything from everyday, timeless staples like Ralph Lauren classics to bold, “f*ck you” pieces that sit at the intersection of high-end luxury, streetwear, and rarity. The taste draws heavy influence from Chris Heyn Jr. — mixing old-money silhouettes with aggressive modern streetwear and statement designer pieces that shouldn’t work together, but do.

We deal in:

  • Sneakers

  • Streetwear

  • Vintage clothing

  • Designer apparel

  • Accessories & hats

  • Watches, gold, collectibles, cards

  • Anything with real monetary and cultural value

If it’s sold out, unobtainable, underpriced, overlooked, or misunderstood — it’s up our alley.

This isn’t mall curation. This is one mind, one eye, one standard.

BUYING, SELLING & PAYOUTS

We buy from customers online and in-store.

We don’t operate on rigid percentages. We operate on experience, market understanding, and movement. Sellers get paid via cash, Zelle, Venmo, or store credit, depending on preference. The goal is simple: fair pricing, fast payouts, and items that actually move.

Up the Block NYC is built for people who value taste and execution, not just hype.

SHIPPING & RETURNS

  • All orders ship within 1–3 business days

  • We ship worldwide

  • No returns — all sales are final

Due to the secondhand, limited, and often one-of-one nature of our inventory, returns are not accepted. Every item is curated intentionally, priced to sell, and represented accurately.

THE FUTURE

Up the Block NYC is currently online-only via website and Instagram, with a physical store coming soon. No rush — when it opens, it opens correctly.

Behind the scenes, the business is run with precision. Pasquale brings experience from Big 4 accounting as an experienced associate auditor, as well as consulting work as a Senior Associate at Max Group LLC — a sharp contrast to the chaos of the floor, and exactly why the operation works. This is the passion project backed by discipline.

THE GOAL

To be the best store in the world.
Not the biggest. Not the loudest.
The one you never feel the need to shop anywhere else.

Up the Block NYC